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As online competition continues to increase and new websites are being launched, it’s time to rethink your content marketing strategy and invest in SEO. Websites must meet specific requirements set by search engines like Google, and this is where SEO strategy becomes very important.

You must know what SEO trends are on the horizon so that you can update your website accordingly and ensure that more prospects and customers find you in the search engine results.

So, let’s dive into the 12 SEO trends for 2020.

1.  Snippets Dominate More Search Clicks

Google has evolved in recent years to deliver a better search experience for the user, like through Featured Snippets.

Featured Snippets usually appear above the number #1 organic result, commonly referred to as “Position 0.”

To take advantage of this feature and drive more clicks to your website, you need to provide clear answers to commonly asked questions on your website. Featured Snippets are evaluated and boosted to the top depending on their quality, which Google has a way of determining. Don’t take this trend lightly, as 54.68% of clicks from Google originate from Featured Snippets—proving that they drive more than half of search engine clicks.

Featured Snippets represent a great opportunity for content creators since it gives you the ability to generate more organic traffic even if you’re not ranking at the top number #1 position.

2. Influencers Should Be Leveraged for SEO

People often feel inundated by intrusive ads and are looking for information they can trust and authentic reviews. This has led to a rise in influencer marketing. People are much more likely to engage with a respected and well-known person than they are with an ad. Digital marketers and media companies are increasing their investment in influencer marketing because it has produced excellent results. According to Linqua, “39% of marketers increased their influencer marketing budget in 2018” and 30% of online marketers were spending between $25k and $50k on influencer marketing.

At first glance, you may wonder how this pertains to SEO.